It is also easier to digest a video on a mobile device versus reading a long string of text. The candidate gets a much better picture of what the role will be in only one minute versus reading a long text description and then researching the company’s website, which is much more time consuming. Through short video job ads, candidates not only read and hear about the hiring company and the job description, they have a better understanding of the environment, culture, brand, and duties with still images, B-Roll, music, colors and more. A strong employer branding message is needed to sway candidates and even if an organization can attract the best applicants to apply, candidates are likely already receiving an offer from another employer before having been able to schedule a first interview.ĭigi-Me overcomes today’s recruitment challenges by “showing and telling” a story. Employers are not only trying to win business over their competitors, but top talent as well. With unemployment hovering around 4% and the demand for niche skill sets outweighing supply, it is a highly competitive job market. 20, 2019 - Digi-Me, a digital technology company that is revolutionizing the way employers of all sizes and across all industries are recruiting today’s top talent with 60-second compelling and engaging video job ads, has partnered with Phenom People to offer easy to implement video content recruitment tactics.
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